GAM has named Rossen Djounov in the newly-created role as head of Asia as the Swiss group seeks to affirm its presence in the region.

Djounov will serve as managing director – head of Asia, including Japan and Australia, the asset manager has announced. He effectively replaces Henry Choon, who was previously solely focused on Asia.

In his new role, Rossen will be responsible for implementing GAM’s strategic initiatives in the region as well as maintaining and expanding key distribution relationships.

Djounov will relocate to Hong Kong from London in the near future, pending regulatory approval. He reports to Tim Rainsford, group head of sales and distribution at GAM.

He previously led international distribution for the fund house and has more than 20 years’ experience in the industry. Djounov joined GAM in 2008 to initially focus on structured investments.

Commenting on the appointment, Rainsford said: 'Creation of this new role recognises the strategic importance of this region to the future growth of GAM. Rossen brings a wealth of experience and will work to further enhance our offering to our broad range of clients across Asia Pacific.'

GAM has assets under management of CHF 126.9 billion ($126.8 billion) as of March 31.